Thursday, January 29, 2015

McDonald’s CEO steps down – MarketWatch

McDonald's Corp., struggling amid declining sales and menu changes, said Don Thompson will step down as president and chief executive, effective March 1.

The fast-food chain will replace Mr. Thompson with Steve Easterbrook, who was the company's chief brand officer. Mr. Easterbrook also will join the board of directors, replacing Mr. Thompson.

McDonald's MCD, -0.88%   is battling economic hurdles, changes in consumer tastes and its own menu missteps, all of which led customer traffic last year to fall 3.6% globally, including a 4.1% drop in the U.S., its most important market. The company last week reported a 21% drop in fourth-quarter earnings.

On McDonald's conference call last week, Mr. Thompson said, "We're changing, and we're doing it aggressively. However, it will take time, especially in our larger markets, for customers to notice the comprehensive changes that are under way."

The restaurant expects January same-store sales to decline.

An expanded version of this story appears on WSJ.com.

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